Stencilled text in capitals "Herman Lelie" with the first "L" bigger and blue.
'BOOKS ART' text with block letter style printed treatment with 'A' and 'T' coloured brown and 'R' coloured red
'UNIQUE EDITION BOOK' text with block letter style printed treatment with black fingerprints
'OLD YEAR NEW YEAR' text with block letter style printed treatment with the characters of 'OLD' and 'YEAR' leaning against each other
'CASE FOR BOOKS' text with block letter style printed treatment with lots of small arrows point to the upper right
'KIDS BOOKS' text with block letter style printed treatment with 'KIDS' in orange jumbled above and slightly to the right of 'BOOKS' in black
'PERIODICALS' text with block letter style printed treatment with word divided with 'PERIO' sitting above 'DICALS'
'LOGOS' text with block letter style printed treatment with 'O' letters rotated 90 degrees
'COMMUNICATE' text with block letter style printed treatment with large arrow pointing upwards between the two Ns
'JOINT EFFORT' text with block letter style printed treatment with 'JOINT' above 'EFFORT' and characters slightly jumbled
'COMPLEX = SIMPLEX' text with block letter style printed treatment
' TEXT ON THE WALL' text with block letter style printed treatment with last 'L' falling off the baseline